Top 10 greenwashing marketing strategies

Greenwashing is a set of marketing techniques that will allow you to portray your company as eco-friendly and sustainable (whatever that may mean) without actually being so. In this helpful guide (with examples), we present you with the best tricks so you can continue harming the planet with a clear conscience and full pockets while deceiving your customers.

Official color palette you should use to make your business green and sustainable. Photo by Lucas George Wendt.
Greenwashing color palette, which you should use in your eco and sustainable communication. Picture by Lucas George Wendt.